Casaclick.it, the portal for classified property ads owned by Prelios, has been acquired by Wikicasa.it, a platform held by Italy's four main real estate groups (Gabetti, Tecnocasa, Re/Max and Tempocasa).
The Casaclick platform will be sold to Wikicasa, which thus takes a new step forward in its growth strategy after its acquisition last year of the Commerciali.it portal, which specializes in properties for business and commercial activities. The move continues the shakeout in real estate portals spearheaded by a small number of larger structured players.
The sale of Casaclick, created in 2001 from the merger of Casapark and Domusclick, is part of the cooperation with Wikicasa developed by the Prelios Group for its Open Innovation drive to accelerate the implementation of new services leveraging the proptech ecosystem.
Through the partnership with Wikicasa, Prelios will have access to a solid, qualified asking-price database for its own Premium AVM (the automated property valuation system developed by the Prelios Group), and will shortly be able to provide the market with a portal for professional trading of distressed properties.
Prelios Chief Technology & Processes Officer Mauro Cavagna said: “Wikicasa is a young and fast-growing player with whom we have developed a broad partnership project geared to technological innovation, essential in today's market, to help us speed up development of solutions to support our core businesses.”
Wikicasa CEO Pietro Pellizzari commented: “We are proud and honored to take over Casaclick. This will enable us to enhance visibility for our premium clients, and we shall be working to expand the advertiser base; our focus is a system project where real estate agents are the heart of the digital revolution in this sector.”